Kernstücke - essential insights obtained by qualitative research

Getting to the "core of things" has always been of great importance.
Today in a world of increasingly complex and dynamic markets and brand landscapes the real challenge is to highlight the essentials - it is the core that matters.
When looking at markets, brands, products and customer groups, what core factors will continue to offer potential in the future? How can one make sure that offers are authentically tailored with an eye to the future and around precisely this core? What positioning strategy will enable companies to set themselves apart favourably from competitors? Which are the roots of the products that should be fostered in the product life cycle?

Kernstücke offers you an in-depth qualitative research aiming at essential insights to make focused marketing decisions.
We get to the core of your 'things' and combine an extensive, high-quality repertoire of methods and our many years of research experience with our aspirations for synergies, practical transfer and a research approach which makes the most efficient use of time and financial resources.


For pharmaceuticals and health

Pharmaceuticals and health are two of our key research topics - because we believe health is at the core of life.


Kernstücke - depth, clarity, efficieny

Friederike Beier         Im Neulich 16    D-69121 Heidelberg    Fon +49.(0)6221.7 36 70 20    info@kernstuecke.de
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