Ad hoc a proper mix of methods ...
... because the research objective determines the method.
Which is why we use various methodological approaches. We incorporate depth psychology, ethnological, cognitive science and phenomenological research approaches which are appropriate to the research issue.
Our fundamental working repertoire includes
- Interview-based qualitative research methods:
Personal interviews, in-depth exploration, group discussions, creative groups, in-situ interviews, couch interviews and qualitative telephone interviews. All these forms and varieties of interviewing are enriched by special interviewing techniques (laddering exercises, pro-contra discussions and similar)
Creative research approaches which explore subjects' imaginative and subjective experiences as well as subliminal (emotional) motives:
Above all, creative visual techniques, projective tasks and interaction techniques
- Qualitative observations designed to shed light on contexts and unconscious action and behaviour:
Ethnographic observations, diaries, supervision, accompanied shopping trips, photographic and video documentation