What's new at kernstücke market research?
"Being a body" and "having a body"
... is not primarily a philosophic sophistry but means two different states we can behave towards our body. Whereas the patient most often represents the "being a body" perspective physicians and most of modern therapies focus on the more distant approach of "having a body". This mismatch causes incompliances and communication problems.
How can we overcome the gap?
How to support patients self-management
Medical conditions and pain often are major turnarounds in life. Partly, patients are not able to reorganize themselves to the extent required. To reestablish life needs to be supported - by whom? Patient support groups, physicians, HCPs, the family? Or does it need an independent patient coach?
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