Kernstücke owner Friederike Beier: Qualitative Research 'all along'
university in 1996 Kernstücke owner
Friederike Beier discovered her passion for qualitative research. She
completed her majors in economics and sports and a minor in pedagogics
with an elaborate qualitative survey.
Afterwards she spent several years as a research fellow at university conducting social research projects focusing on social inequalities and ethnic minorities.
In the year 2000 she dived into qualitative market research.
As an agency researcher at GIM Heidelberg she broadened her expertise exploring emotionalities and subconscious motives. Apart from fmcgs she worked on pharmaceuticals and healthcare.
By the end of 2004 Friederike Beier became a freelance professional.
Freelance healthcare professional since 2004
Ever since then she has been mainly focusing on healthcare matters. Thus she by now has an excellent expertise with regards to medical topics and indications, target groups and adequate methods.
Apart from contentual expertise she holds a professional project management near and dear: clients might expect full-service at its best and a profound strategically pointed analysis.
To ensure a superior quality, also for large-scale surveys, she cooperates with selected experts in healthcare research.